Stannah (well known for their stair lift!) recently commissioned me to photograph a series of images of their workforce installing lifts and escalators during the rebuilding of Birmingham New Street Station. Stannah wanted to convey the professionalism and expertise of their team in the dramatic setting of the new atrium, but also wanted to make sure the images looked real rather than too set up. I didn't want to use models and set up scenarios as it is very difficult to achieve the same level of authenticity as doing it for real when such technical expertise is on show.
The construction site at Birmingham New Street Station has many issues to contend with, most importantly health and safety above anything else., therefore the images not only needed to look the part but also be taken in safety and to portray safety. Other issues included access, consideration for the many other contractors on the site (the shoot was scheduled for 5 weeks prior to the entire project being completed). Also as I wanted to make sure it was as real as possibleI had to schedule the shoot for a time when Stannah were actually on site installing their escalators and lifts - and their engineers had time to be involved with a photo shoot as well!